Email marketing is still used on daily basis despite its low success rates. Having said that depending on the size and type of business a low success rate may just mean that little boost in business. It’s not a huge amount of work and is a relatively a low cost solution. More importantly it can also be tracked to ensure there is some return on investment. Its low success rate is mainly down to spam filters, emails being deleted or just not getting to where it should.
There are number of different types of email marketing and you may just be familiar with the newsletter shot that you receive every now and then. There are other options that you should know about that may help your product or service that much better and help increase the rate of success for your email marketing campaigns.
Popular forms of email marketing include:
Invitations
This can be a simple invite to an event you are holding for example the Christmas market events that take place in the major cities of the UK every year. Another example could be a football event in a bar to encourage more visitors to your bar / restaurant.
Catalogues
An email catalogue could be a small snippet of you regular printed catalogue to entice more visitors to your store / website. This could even just include offers of reduced prices from regular catalogue. There are a number of options here.
Press Releases
Press releases are mainly used for media partners to make announcements but are known to work to send to consumer’s aswell. This depends on the announcement you are making and the relevance to the consumers / media partners.
Postcards
Straight to the point, simple, clear and short. This can be latest offers, new products or even upcoming events that are sent to email subscribers.
Coupons / Discounts
Simply a discount or offer in the form of a website code, voucher or coupon. Mainly used for repeat business and regular emails are sent out. Always best to continually test and track these kind of email for effectiveness.
Newsletters
Newsletters the most common email marketing methods. Simply what have you been up to, what’s new, what’s coming up. Basically this is a quick update for consumers, suppliers, media partners and anyone with a vested interest in the company.
Email Surveys
Exactly what it says on the tin, however email surveys have an extremely low success rate unless you are offering some sort of incentive to users to fill this in. Simple rule of thumb is to keep these short and sweet. No one no matter what you are offering is willing to take a large amount of time out of their life to fill in a survey.
As you can see from the above there are a number of different formats you can use for email marketing. Ensuring you use the correct method will also ensure that the success rate is as high as it can be. I would recommend reading some guides about the to-dos and don’ts of email marketing.
