If there’s one factor that has been true ever since when the Web was created, it’s the fact that the cash is in your distribution list. What this means is that earning on the Internet is basically increased many fold with a distribution list or an opt-in list. In the pre-internet era it used to be just the postman delivering the company mail-out to it’s customer database.
The pre-internet era used to cost a company so much in investment, sometimes the outcome would decide if the company actually sank or continued sailing. Come the Internet era and things changed. New technology always adds an innovation to the way we do our work. The Internet has changed how businesses do their business. There is virtually no one on the planet who has not heard of the Internet.
Internet is the new frontier for many but for the last 20 years it’s being a constant tool for businesses. Now, small businesses are catching up to the idea of creating distribution lists purely from their websites.
Distribution lists are nothing more then a database containing some details of customers or visitors who have either visited a business website or who have purchased something in the past. The visitor or customer first would need to add his/her details either through an email or through a web-form on the business website. Users cannot get themselves onto the company distribution list until they respond to a verification email sent out to the email address the user used to fill out the form. Once the person filling out the form responds to the verification email he/she then becomes a subscriber and as a result ends up on the company distribution list under whatever niche they filled the form in.
The term used to describe this type of system structure is called a double opt-in system. The double opt-in system stops other people from signing you on to other distribution lists without your permission. In other words the person whom signed on the distribution form is really you and if it’s you then you will receive a verification email from that form. This was brought in to stop spammers and unwarranted emails from appearing in your e-mail box.
There you have it. The system is now used cleanly to keep in contact with subscribers via an email system. This system is not only clean it’s also profitable and legal. But, there is a catch. If you’re not doing this correctly then you have a lot to lose. If done correctly then just like the pre-internet era can plummet your business into the next growth cycle.
You need an autoresponder or an email mailing list generating system if you’re really serious.
